A guarantee is very important when buying any product. Risk free
purchases mean less stress for the consumer, and that's probably the way it
should be. Any customer wants to have a guarantee with the product when they
make a purchase; because nobody ever knows what could go wrong. The best types
of guarantees are unconditional ones and provide for free shipping both ways.
Purchasing anything that doesn't have a guarantee is a risk and here are a few
good reasons why:
Why do you need a guarantee?
* Defects in any product: defective products can often occur despite your buying from a reputable business. This isn't anyone's fault and has to be expected to happen from time to time. This is why it is best to purchase from a business that has a good guarantee that doesn't try to profit from, or wiggle its way out of a free replacement policy.
* Shows the business cares about its customers: a company that includes a good guarantee with its products shows that it cares about its customers. There is nothing worse than having something go wrong only to realize that the business you're dealing with couldn't give a fig if you don't ever come back. As times get a little tougher these unscrupulous organizations begin to show their true colors.
* You can have confidence in your purchase: There is a lot of inconvenience involved with having to make return trips to businesses because the product is either faulty or not as advertised. Even more so when the product has to be shipped away to be repaired instead of replaced. This is especially the case if the purchase is for business purposes and other jobs or repairs have to wait for the offending product to return.
The advantages of a guarantee for a business:
* Puts them ahead of the competition: Offering an unconditional guarantee puts a company ahead of their competition. The better the refund policy the more sales a business can make.
* A branding feature: Some companies have such a good guarantee that it becomes part of their brand and customers associate it with their company. This is another way to increase sales.
* Build loyalty with customers: when a company has a good guarantee and honors it they will get more customers. Referrals and viral marketing is a powerful way to build a customer database. There is nothing like the power of word of mouth marketing. Your customers will become powerful marketing tools and will not cost any money.
Sometimes, the different types of guarantees offered to consumers can be very confusing. Sometimes a guarantee is nothing more than a guarantee of frustration. A good guarantee will offer no shipping charges (either way) and have a hassle-free unconditional guarantee. Read the fine print carefully on any guarantee to sniff out any problems before they occur.
Why do you need a guarantee?
* Defects in any product: defective products can often occur despite your buying from a reputable business. This isn't anyone's fault and has to be expected to happen from time to time. This is why it is best to purchase from a business that has a good guarantee that doesn't try to profit from, or wiggle its way out of a free replacement policy.
* Shows the business cares about its customers: a company that includes a good guarantee with its products shows that it cares about its customers. There is nothing worse than having something go wrong only to realize that the business you're dealing with couldn't give a fig if you don't ever come back. As times get a little tougher these unscrupulous organizations begin to show their true colors.
* You can have confidence in your purchase: There is a lot of inconvenience involved with having to make return trips to businesses because the product is either faulty or not as advertised. Even more so when the product has to be shipped away to be repaired instead of replaced. This is especially the case if the purchase is for business purposes and other jobs or repairs have to wait for the offending product to return.
The advantages of a guarantee for a business:
* Puts them ahead of the competition: Offering an unconditional guarantee puts a company ahead of their competition. The better the refund policy the more sales a business can make.
* A branding feature: Some companies have such a good guarantee that it becomes part of their brand and customers associate it with their company. This is another way to increase sales.
* Build loyalty with customers: when a company has a good guarantee and honors it they will get more customers. Referrals and viral marketing is a powerful way to build a customer database. There is nothing like the power of word of mouth marketing. Your customers will become powerful marketing tools and will not cost any money.
Sometimes, the different types of guarantees offered to consumers can be very confusing. Sometimes a guarantee is nothing more than a guarantee of frustration. A good guarantee will offer no shipping charges (either way) and have a hassle-free unconditional guarantee. Read the fine print carefully on any guarantee to sniff out any problems before they occur.
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