Write an article, get the traffic. Well sort of!
Since the birth of
writing articles, our industry has caught on to the phenomena of increasing your
website’s traffic by becoming the professional in your field. The only problem
with this is that for every serious professional in one field, there are a
thousand other writers who are jumping on the "band wagon".
This article
phenomenon is hurting every industry!
From bloggers, column writers, and
e-books, the writing industry is yearning for more great writers. The internet
marketing community is especially hurting for better content.
With the birth
of SEO (search engine optimization), people all over the world are searching,
browsing, and reading everything they can on how to promote their business on
the internet.
Because of this demand for different content, the supply
of writers are increasing everyday but the quality of articles is decreasing
exponentially.
Everyone is writing about the exact same thing! My company
receives on average 10-20 articles per hour submitted to us. I would have to say
that only 1 in about 100 articles submitted are ever published within our
website.
Those numbers are extremely low and for good reason.
It's
all about "substance" - or lack of it!
Many articles we review are nothing
more than simple "babble" and most of them are pointless. You can seriously tell
right away whether the article is just a promotional piece or something with
actual substance within the content.
Great content is very important.
There is a misconception out there that most people won't read your
content and you can pretty much post anything you want within your website as
long as your website is clean, professional looking, and can be found
online.
YOU ARE SOOOOO WRONG!
website content development
If there is
one constant online, it's the fact that the general public is getting smarter
and more knowledgeable on how to research for honest, reputable companies on the
internet.
Unfortunately, authors these days are simply stealing from other
great authors!
I am not talking about posting someone else's article on your
website! Copying content from other leaders in your industry will only hurt your
company.
This is why the writing industry is getting worse; many writers
out there simply select a topic they want to write about, then they go online
and find 5 articles on that topic. Once they have some other great articles,
they simply proceed to combine each article for themselves, by personalizing the
content a little.
Do you ever wonder why for specific topics within your
industry, you can find hundreds of authors that wrote almost the exact same
thing? I call these people "Content Copiers".
Even worse are people who buy
articles to post online ! ! !
This gets me every time. Did you know that you
can now hire a company to write something for you and insert your company
information as the source and author of the article?
This strategy is
seriously sad considering I can almost guarantee you that the article you just
bought was also sold to a handful of other companies. All they do is tweak the
article a little bit and insert a different title.
No one knows your business
more than you do. If you are seriously good at what you do, 9 times out of 10,
you probably have enough knowledge to write an article that makes sense, that is
unique in content, and that has your personal touch.
We've all come across
different situations while operating our businesses.
These small but
important situations are what gives us confidence in what we do. When you learn
from your mistakes, you should also consider educating people on what you've
learned in order to help your potential clients or even help better educate your
industry.
Think beyond yourself and write down something helpful.
I hope
you've enjoyed this article!
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