I've unearthed some surprising bits of wisdom for new wahms by listening to
Johnny Cash lately. I thought I would share some of these tidbits from the
Rockabilly legend.
1) Understand Your Man ...er, target market!
That's
right. Do you understand your target market? Are you aware of her needs, desires
and driving ambitions? Does your website speak to your target audience? If not,
perhaps you should make some changes or your website visitor or customer will be
"as gone as a wild goose in winter" too!
2) A Boy Named Sue
Life ain't
easy for a boy named Sue...and life ain't easy for a wahm either. In your
business you will have those confidence killers, dream stealers, fun
suckers...whatever you want to call them. You will have people who try to tell
you that you can't achieve your goals, that what you try won't work. Don't let
them get you down!
Sue's father told him, "This world is rough, and if
you're gonna make it, you've gotta be tough."
How can you get tough in your
business?
3) Man In Black- or Branding 101
J.R. Cash didn't don the all
black suit because he didn't have anything else to wear. It was his trademark.
He wore all black for a reason.
What about you? Are you working on your
brand? In a world full of Elvis Presleys and Jerry Lee Lewises, how will you
stand apart? And remember, your target market doesn't have to be just like you-
Johnny Cash wrote Folsom Prison Blues and connected with inmates when he had
never yet step foot in jail!
4) The Legend of John Henry's Hammer
This
song has two bits of wisdom:
a) Learn your business and you will
succeed
John Henry's Daddy told him to: "Learn to a turn a jack, learn to lay
a track, learn to pick and shovel too." Are you learning all you can about
Internet Marketing so that you can succeed in your business? Do you reinvest in
ebooks, coaching and mentoring, and software like John Henry's hammer?
b)
Technology has its place but it can't take the place of humans.
When the
steam engine threatened to take the place of men, Johnny proved that in the end,
humans are more valuable. Learn to use technology (like autoresponders) but
remember that your website visitor is a human and inject some of yourself into
your marketing efforts.
5) One Piece at a Time
This ballad is about a man
who decides to build a Cadillac. He steals one piece at a time from the assembly
line "and it didn't cost him a dime". But in the end, it didn't work out exactly
like he planned!
Does your website look like a pieced together jalopy? Are
you unwilling to spend any money on your own domain and hosting, content with a
free site cluttered up with ads?
6) In The Jailhouse Now
Please don't
throw away your hard work by doing one of the following things:
Spamming
Copying other people's articles or content
Stealing graphics
Clicking
on your Adsense ads
Not keeping records and neglecting to pay taxes
It
just isn't worth it, and you may find yourself in the jailhouse. Much better to
Walk the Line so you can sleep at night.
7) Ring of Fire
Maybe you've
made a bad choice... entered into a shotgun romance with a business that's not
right for you. Don't be afraid to realize this, chuck everything and start over!
Don't beat your head against the wall if, after working hard on a project, you
decide it's just not profitable. Better to find your match and pour your
energies into that.
In this song, June Carter Cash chronicles her growing
attraction to John. Though they were both involved with other people, they were
obviously soul mates and ended up making music and growing old together for the
next 40 years.
May you make beautiful music with your business!
Get
lots more information from http://www.cash-directly.com
No comments:
Post a Comment