In affiliate marketing, the affiliates are searching for means in
which their selected products can be made known successfully. One creative and
effective way is utilizing e-zine advertising. The associate marketer must first
know what Ezine Advertising is all about before they can use this tool for
promotion.
An E-zine is a newsletter emailed to subscribers. It is a coined term for magazine which is made available online. The core topic or theme of the newsletters can be about any niche. And when a newsletter has been around for quite sometime within cyberspace, the number of subscribers of the newsletter will reach a point that it represents a considerable percentage of the global market. And when the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to internet business owners and to affiliates. Such is the beginning of the publisher抯 e-zine advertising.
To gain the greatest benefits of e-zine advertising, here are some e-zine advertising tips.
* Although other E-zines supply links to other sites, a number of E-zines are generally delivered via email. The affiliate should select e-zines that have these external links. If the affiliate has signed-up with a PPC program, he can arrange the link to be directed to the merchant抯 website. Or else, the link could go to the affiliate抯 website. What is important is that the e-zine should convince the subscriber to participate and take a more active role.
* There are 2 types of ezine ads: Solo ads which are expensive and the Banner-like ads which are much affordable. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. It is up for the affiliate marketer to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.
* How the ads are placed is also essential. If possible, pick the top sponsor ads first because these are more visible to your prospective clients and they tend to click more on these ads. The second best is the bottom ads. The least effective are the middle ads because prospective clients tend to skip ads in the middle of the article. The top sponsor ad is the most expensive one, of course. When the ezine article is appealing, the reader will reach the end and find the bottom ads. Since the reader is through reading, he is more likely to click on the link of the bottom ad.
* The reason that ezines work well is that they are delivered to a very targeted group of readers. To have an e-zine ad that is directed to a particular audience, the affiliate marketer must find out from the newsletter抯 publisher the topics of the next issues. As soon as the next issue is known, the affiliate will pick from among the products something that is related to the issue抯 topic for it to reach a specific target.
Through these e-zine advertising guidelines, the affiliate can concentrate on ads that will produce profit and avoid the ones that do not.
An E-zine is a newsletter emailed to subscribers. It is a coined term for magazine which is made available online. The core topic or theme of the newsletters can be about any niche. And when a newsletter has been around for quite sometime within cyberspace, the number of subscribers of the newsletter will reach a point that it represents a considerable percentage of the global market. And when the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to internet business owners and to affiliates. Such is the beginning of the publisher抯 e-zine advertising.
To gain the greatest benefits of e-zine advertising, here are some e-zine advertising tips.
* Although other E-zines supply links to other sites, a number of E-zines are generally delivered via email. The affiliate should select e-zines that have these external links. If the affiliate has signed-up with a PPC program, he can arrange the link to be directed to the merchant抯 website. Or else, the link could go to the affiliate抯 website. What is important is that the e-zine should convince the subscriber to participate and take a more active role.
* There are 2 types of ezine ads: Solo ads which are expensive and the Banner-like ads which are much affordable. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. It is up for the affiliate marketer to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.
* How the ads are placed is also essential. If possible, pick the top sponsor ads first because these are more visible to your prospective clients and they tend to click more on these ads. The second best is the bottom ads. The least effective are the middle ads because prospective clients tend to skip ads in the middle of the article. The top sponsor ad is the most expensive one, of course. When the ezine article is appealing, the reader will reach the end and find the bottom ads. Since the reader is through reading, he is more likely to click on the link of the bottom ad.
* The reason that ezines work well is that they are delivered to a very targeted group of readers. To have an e-zine ad that is directed to a particular audience, the affiliate marketer must find out from the newsletter抯 publisher the topics of the next issues. As soon as the next issue is known, the affiliate will pick from among the products something that is related to the issue抯 topic for it to reach a specific target.
Through these e-zine advertising guidelines, the affiliate can concentrate on ads that will produce profit and avoid the ones that do not.
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